Social Media Campaigns: Hall of Fame

Boxing Clever – Nike

Checking in at telephone boxes is the theme of this clever location game from Nike.  After registering online, where maps are available, players run between two phone boxes and enter their unique user ID via an 0800 number.  This logs their run, earning online points per postcode – the runner with the most points per postcode wins.  Speed, stamina and insider knowledge also earn badges.

http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/