Your Sad Friend: Facebook Case Study Video

A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending it through guys!)

I think the logic in this app was creative and the semantic technically spot on for the execution!